Specialization Public Awareness Survey Results
The NC Board of Legal Specialization partnered with a local marketing agency to conduct an awareness survey of North Carolina residents. Our goal was to gather a better understanding of whether or not North Carolinians:
- Are aware that lawyers are not required to be Board Certified.
- Have a clear understanding of what a Board Certified Lawyer offers.
- Show a preference towards Board Certification when compared to years of experience.
The results of this survey were intriguing, to say the least! 63% of survey participants would hire a board certified specialist over a lawyer with more years of experience. What does this mean for you? Be sure you are displaying your “Board Certification” clearly when marketing yourself and/or your practice.
You can review the findings of this survey and explore their implications further here.
Filed Under: General News