The Value and Power of a Brand

Branding is critical to the success of businesses and organizations.

The power branding creates helps organizations and businesses tap into consumers’ minds. Branding can create an unspoken emotional connection between you and your audience: clients, potential clients, and colleagues. To build this power and equity, start with a solid brand. You should effectively—and consistently—promote your business or organization or, in this case, specialty certification. Since consistency is so important, we have created guidelines to make sure the North Carolina State Bar Board of Legal Specialization’s brand is used consistently across all platforms.

A brand for the specialization program helps the public to identify the program and to understand the significance of board certification for lawyers. It will also give lawyers who are board certified a way to represent, with an image, the effort they have put into becoming certified in a specific practice area. Read more in the Board of Legal Specialization Branding Guide.